#NegramaroStadi2024.

A spectacular journey through their music

Italy - 2024

We are proud to have handled the creative direction and stage design for Negramaro Stadi 2024, a spectacular journey through their music.

We live in an era of total visual culture where knowing means seeing. We are those who decipher reality through images; we are what we see, and we seemingly see everything, everywhere.

For this reason, we created a character as the central scenic element of the show: a figure that is halfway between a monumental contemporary art sculpture and a planetary Odysseus, with an LED visor that acts as a bridge between the conscious and the unconscious, the real and the unreal

A traveler who interprets our time, journeying between reality and fiction, between live and digital, between past and future, between music and sound.

A character equipped with a visor that amplifies its thoughts and visions within the scenic space.

Creative team:

Creative Direction and stage design: Giò Forma with the support of Dr Celi

Creative Producer and show call: Paola Milazzo

Light design: Blearred

Video content: Cromazoo

Live Video director: Marino Cecada

Thanks to Negramaro Official and Friends and Partners

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