Milano House of Campari:
A drone show has a tribute to Milan
Triennale and Arco della Pace - Milan (2023)
The stories of Campari and Milan have been intertwined since the brand’s origins.
It is from the heart of the city, at Galleria Vittorio Emanuele, that Campari became synonymous with the aperitivo, a ritual that has become a symbol of the city’s cultural vibrancy.
Driven by this connection, Campari set out to create a spectacular Drone Light Show with creative directions by Giò Forma, a true tribute to the city and its community.
On May 4th and 5th, 2023, to mark the launch of the new bottle, 1,000 drones—an unprecedented event in Europe—took flight over the center of Milan.
The drone show was a genuine homage to Milanese icons, featuring a complex aerial choreography that produced a sequence of symbols connecting Campari and Milan: Galleria Vittorio Emanuele, Camparino in Galleria; Needle and Thread and catwalk; Biscione; Milan Skyline; and concluding with the claim: Milan, House of Campari.
Thanks to No Loop and Artech FX
